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Our ideas are expressed in a series of award-winning books by our founding director, Robert Shaw.
“If you only buy one marketing book in your entire career Marketing Payback is probably the one you really need”
The Marketing Society
“A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making.”
Professor Philip Kotler
“Robert Shaw’s excellent report is one that any Chief Executive should read again and again”
Sir Clive Thompson, former CEO of Rentokil
“recommended reading for all managers who hold serious ambitions for the future of their companies”
Lord Marshall, former CEO of Brtish Airways
“here is the definitive book on marketing payback, it is a must read for marketing and finance directors”
Sir Roy Gardner, Chairman of Manchester United
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