Robert Shaw – the nuclear physicist
Dr Robert Shaw is described by CEO Magazine as a ‘leading new-generation business guru’. Over the past 25 years he has been applying his scientific thinking to solve marketing problems for clients – more than 100 brands – and he has publised a stream of leading-edge books and reports describing some of the breakthough ideas. Before that he spent a decade in various commercial roles and even earlier he got a Doctorate in nuclear particle physics from the Cavendish Laboratory Cambridge. He has been honoured with various professorships (currently at Cass Business School) and speaks at conferences all round the world; currently collaborating with American marketing guru, Dr. Philip Kotler.
David Merrick – the mathematician
Making business models and marketing models ever since 1970, David has worked in R&D, as a marketing director, head of training and in charge of denationalising a national treasure. He has run his own businesses too. So he has first hand experience of client and consultancy sides of business, understanding the practical as well as the theoretical. Worked with Robert on and off for 30 years, co-authored a book with him, and has written Sudoku solving programs as what he enigmatically calls “relaxation”.
Bryan Finn – the economist
Bryan’s one of our qualified economists, and regularly talks about the economy and economic forecasts, when he isn’t playing poker that is. Employed as a commercial economist for many years, in the food and the telecoms sectors, before switching to consultancy. He’s also a football coach.
Simon Brodie – the philosopher
Simon has 20 years’ consulting experience, with Andersen Consulting and Price Waterhouse, and is a leading international expert on retailing. Also spent several years in the Boots Group, most recently as New Business Development Director, but also Group IT director and Chairman of handbag.com. The only qualified philosopher among us, he’s a useful person to have on your side when a logical argument is required. When not consulting he’s looking after his many horses on a large farmhouse in central England.
Steve Wilson – the engineer
Steve has been a consultant for 20 years, after switching from an engineering career. Brings with him the numeracy and discipline of an engineer, while at the same time understanding the creative marketing process. This blend of right and left brain thinking makes Steve a well balanced guy prepared to challenge anything or as one satisfied client once said “he is the grit in the oyster”. When Steve is not being a humble know it all consultant he spends his time relaxing, doing what comes naturally – telling his kids what to do.
