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Sales Promotion Effectiveness
Sales promotion costs for many companies are their biggest single area of expenditure, and understanding them is critical. Even marginal gains in efficiency have a big effect on the bottom line. Key questions we answer include:
- How are different promotion mechanics working?
- What is the optimum level?
- To what extent does display enhance promotion effectiveness?
- Are there key times of the year when promotions are more effective?
- How does the length of promotion influence its effectiveness?
- How much cannibalisation across the portfolio occurs when items are promoted?
- What is the worth of historical promotional activity?
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