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Scope:
Robert Shaw is an experienced writer and researcher, contributing:
books
articles
research papers
research reports
good-practice guidelines
white papers for agencies, consultancies and IT firms
He has won three awards for best-book of the year.
Reviewers have made the following comments:
Marketing Society, 2005
If you only buy one marketing book in your entire career… Marketing Payback is probably the one you really need.
Chartered Institute of Marketing 2005
"Top of our list is Marketing Payback"
Professor Philip Kotler, 2005
"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making."
Sir Clive Thompson, former CEO of Rentokil
“Robert Shaw’s excellent report is one that any Chief Executive should read again and again”
David Norton, author of the Balanced Scorecard
“stretches traditional thinking about measurement”
Lord Marshall, former CEO of Brtish Airways
“recommended reading for all managers who hold serious ambitions for the future of their companies”
Sir Roy Gardner, Chairman of Manchester United
“here is the definitive book on marketing payback, it is a must read for marketing and finance directors”
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