Speaking

speaking

PRESENTATION STYLE

Robert’s presentations are dynamic, engaging and memorable. He is equally at home talking to chief executives and boards, finance and marketing directors, or operational managers, and can tailor content to marketing, sales, finance, ebusiness and IT audiences across a wide range of sectors.

Robert uses many practical examples and case studies to emphasise the application of his messages and is passionate about using audience interaction and discussion to build involvement and inspiration.

“What a breath of fresh air! Robert Shaw cuts through all the high-flown mantras that gurus go on and on about to deliver practical ideas and advice.” Director, Barclays Bank Plc

“A special thank you for the excellent strategic workshop. It was a real pleasure to have you work with us and we look forward to using your services again.” Managing Director, Age Concern

“Thank you for getting us started in the critically important CRM area. I believe that we have learnt a great deal and I personally have a much greater awareness of where we want the company to get to.” Group Chief Executive, Manchester United

PRESENTATION THEMES

Robert has consulted for many major companies all over the world and has practical experience of finance, marketing and IT issues in over 100 organisations. Drawing on this experience and his academic research, he is particularly interested in:

Marketing accountability and ROI

Brand equity and reputation

Profit improvement

Customer experience management

Multi-channel marketing, sales and service

Forecasting, budgeting and corporate reporting best-practice

IT in marketing: CRM and beyond

PRESENTATION TOPICS

Robert’s most popular themes include:

Marketing Return On Investment

How To Make More Money From Your Marketing and Creativity
This talk provides a catalogue of techniques to help improve your marketing ROI. Presented in his usual down-to-earth “how to” style, Robert draws on his experience of working with world-class market leaders.

Brands – How To Value Them and How To Increase Their Value
This talk re-examines why brands are valuable, how to value them financially, and techniques that can be used to increase their monetary value.

Strategy And Planning

Why Revenue Matters
Top management devotes nine times more attention to spending and counting cash flow than it does to wondering where it comes from and how it could be increased. This talk challenges this trend and throws light on techniques that can be used to investigate where cash comes from and to increase it in the future.

Strategic Marketing Plans: World Class Lessons From 100 Organisations
This talk takes you through the whole process of marketing planning from the initial assessment to the steps needed to ensure you hit your profit targets, based on years of field-tested research.

Futures Perfect - Making World Class Forecasts and Making Them Happen
This talk shows you the secrets of success of the best futurologists. Robert looks at future forecasting in business - from blue-sky to operational forecasts - and how to ensure that your forecasts stay on track.

Innovation – More, Faster, Lower Risks, Higher Rewards - World Class Lessons From 100 Organisations
This talk provides the tools and practical guidelines you need to maximise the returns and minimise the risks of innovation and R&D – based on the experience of leading organisations.

Corporate Reporting 2.0

How Good Is Your Annual Report?
This talk looks at accounts modernisation, involving shareholders and the future of annual reports. Robert will also explain recent changes in reporting standards and provide guidelines and checklists to make certain your Annual Report conforms to good-practice.

Marketing Issues

Web 2.0 And Beyond
This talk looks at Web 2.0 and its impact on marketing, drawing lessons from Web 1.0 and other innovations. Robert explains how to maximise returns and minimise risks.

Customer Relationships – Valuing and Measuring Them
This talk examines the myths and realities of customer relationships and shows the management processes for valuing, measuring and, crucially, improving them.

Bridging the Gaps Between Finance and Marketing – World Class Lessons From 100 Organisations
A unique insight based on experience of working with professionals in both camps across a wide range of organisations, this talk shows how finance and marketing can develop a common understanding, with positive creative tensions and an effective working partnership.

The Commercially Astute Marketing Team
How commercially astute is your marketing team? This talk provides a framework for you to assess where you sit and practical guidance to improve their business acumen.

Strategic Key Account Management
How can you get the most from your key customer relationships? This talk provides a guide to the current best practice of strategic key account management, how to plan for successful relationships and how to measure their impact.

Getting Benefits from Marketing Technology & CRM
This talk explains why many firms get no benefits, or worse! Robert provides a guide to ensure that you profit from investment in marketing technology and CRM.