ROBERT SHAW

Fresh new ideas - good old ideas
Are you looking for the latest ideas or tried and tested stuff?  Do you seek inspiration?  Or just down-to-earth advice about what really works in practice - plus helpful suggestions about wizzy ideas that don’t really work in practice?

Legendary brands and unknowns have profited from these good old ideas, famous people and ordinary have been inspired by the new stuff. Along the way, I’ve picked up several awards too.

Here’s what people say

Amazon "Data to Dollars" Starter Library
“Probably my favorite book on this entire list.  A great writer and a great practitioner.”

Marketing Society
If you only buy one marketing book in your entire career… Marketing Payback is probably the one you really need.

Chartered Institute of Marketing
"Top of our list is Marketing Payback"

David Norton, author of the Balanced Scorecard
“stretches traditional thinking about measurement”

Professor Philip Kotler, 2005
"A landmark book, providing marketing practitioners with the tools to professionalize their marketing decision-making."

Sir Clive Thompson, former CEO of Rentokil
“Robert Shaw’s excellent report is one that any Chief Executive should read again and again”

Lord Marshall, former CEO of Brtish Airways
“recommended reading for all managers who hold serious ambitions for the future of their companies”

Sir Roy Gardner, Chairman of Manchester United
“here is the definitive book on marketing payback, it is a must read for marketing and finance directors”

© Copyright 1998-2008 Robert Shaw, UK. All rights reserved. Unauthorised reproduction prohibited.

Every five years or so, it seems, the balance of power in business shifts, and a new set of ideas is needed to bring the new realities into focus.  In the 1980s it was customer databases; in the mid 1990s it was CRM; in the late 1990s the Internet, dot.coms and dizzying stock valuations; in the early 2000s it was balanced scorecards and value based management.  With the downturn in the global economy, demand chains, marketing accountability and ROI confront us.

Fresh New Ideas

  • The Idea-Demand Chain
     
  • Return On Ideas: better results from finance and marketing
     
  • Net-Promoter - is it fit for purpose?

    • By the way, let me know if you have particular questions or problems. There’s hardly any kind of business or marketing discipline I haven’t had experience of.