ROBERT SHAW

What can we do for you?

Do you think you or your colleagues could benefit from our knowledge, skills and experience? Need an experienced second opinion?  A little skilled help with planning?  Not sure if your marketing metrics and accountability are world-class?  Like someone to run your evaluation processes for six months or a year?  Want a thorough analysis, some econometrics perhaps?  Need a model or forecast?  Looking for an objective valuation?

Our approach is very down-to-earth.  We like facts.  Through it all runs a common thread: the focus on measurably better results - bigger returns on every pound, euro or dollar you spend.  Been involved in many different types of businesses - from big corporates to little startups. Researched business practices in over 100 firms - excellent, average and terrible.  Analysed and modelled all kinds of problems, made our share of mistakes in the past, and learnt from experience how to spot and avoid mistakes. You’ll find it reassuring that we have this wealth of knowledge and experience that can be relied upon 97 percent of the time.

Who we’ve helped

People: UK Brand Manager, Customer Insight Manager, Marketing Purchasing Manager, Head of Direct Marketing, UK Sales Director, VP Group Marketing, Managing Partner, Finance Director, Finance Partner, Finance Academy Director, Strategic Planner, Media Director, CEO, Managing Director, Executive Assistant to Group Vice President, Strategic Development Manager, Commercial Training & Development Manager

Sectors: Banking - retail, corporate; Beer; Bread; Charity; Coffee; Industrial Gases; IT; Insurance - general and life; Household Care Products; Not-for-Profit; Professional Services; Retailing; Oil & Energy; Wines and Spirits

What we’ve done

  • Process review for marketing accountability in 6 business units of global corporation
  • Review of plans in 6 business units and recommend improvements
  • Process review for marketing accountability in UK coffee business
  • Pricing model for professional association
  • Promotional analysis for beverages firm
  • Global brand review for major IT Services organisation
  • Media procurement analysis for UK entertainment business
  • Handover model for bank
  • Handover model for media selection by retail organisation
  • Training programmes for various organisations, etc.
  • Most importantly, what they all got from us was not just a report, but many helpful suggestions that they implemented straight away and that delivered better results.

    What do we charge?

    Depends on volume and complexity of work and number of meetings. Generally the less bureaucratic the client, the lower the charge.  We almost always cost less than our bigger competitors, as we don’t employ juniors, we don’t “learn on the job” and can move rapidly to the best solution.

    © Copyright 1998-2008 Robert Shaw, UK. All rights reserved. Unauthorised reproduction prohibited.

  • Return on Ideas
  • Idea-Demand-Chain
  • Metrics Selection
  • Econometric analysis
  • Optimisation Models
  • Innovation Stage-Gate
  • Innovation Portfolio Models
  • Innovation Forecasting
  • Marketing ROI Analysis
  • Marketing Mix Models
  • Advertising models & evaluation
  • Brand valuations
  • Pricing and promotional models
  • Segmentation Analysis
  • Customer Equity Models
  • Sales effectiveness
  • Marketing Plans
  • Marketing Workflow
  • Marketing Procurement
  • Marketing Budget Allocation
  • Marketing Due Diligence
  • Simulation Models
  • Demand Forecasts
  • Sales and Operations Planning