WHAT THEY SAY ABOUT OUR WORK

What others have said

“Thank you for getting us started in the critically important CRM area. I believe that we have learnt a great deal and I personally have a much greater awareness of where we want the company to get to.”
David Gill, Group Chief Executive, Manchester United

“Robert is a genuine expert who demonstrated a deep subject knowledge and exceptional creativity. He is an engaging consultant to work with and has a fantastic network of associates and experiences to share.”
David Galloway, General Manager Sales and Marketing, Linde Gas

“At BP, we used Robert Shaw and his associates to help us with several initiatives on improving marketing resource efficiency. Bob's wide ranging knowledge and extensive contacts across a huge spectrum of businesses provided us with many new insights and ideas - which we could not have accessed by ourselves. If you want expert opinion, rather than generic management consultant advice, Bob can help you.”
Richard Prince, Head of Marketing Planning, BP Group Marketing

“Robert brings his wealth of experience to bear on real life business problems. His application to the area of Marketing Metrics and Return on Investment has been extremely relevant and impactful to my work at Kraft and he continues to bring new thinking to the field.”
Tom Lloyd, European Analytics Director, Kraft Foods

“Robert Shaw is a seasoned professional. He brings a wide experience to bear on client problems and is trustworthy in his advice.”
Glenn Granger, Partner, Accenture Marketing Sciences

“At BP, we used Robert Shaw (and his associates) to help us with several initiatives on improving marketing resource efficiency. Bob's wide ranging knowledge and extensive contacts across a huge spectrum of businesses provided us with many new insights and ideas - which we could not have accessed by ourselves. If you want expert opinion, rather than generic management consultant advice, Bob can help you.”
Richard Prince, Head of Marketing Planning, BP Group Marketing

“Robert did a very good job to analyse and play back to top leadership the strengths and weaknesses of marketing. He was also good at bringing other experts in their field (e.g. Retail, Lubes) to be able to connect easily with key stakeholders. Bob's work was both practical and also gave us a high level perspective on how to change the marketing culture.” June 7, 2008
Eric Brisard, Executive Assistant to Group Vice President, BP

“A special thank you for the excellent strategic workshop. It was a real pleasure to have you work with us and we look forward to using your services again.”
Tony Page, Managing Director, Age Concern

“I have known Bob for a number of years since first meeting when I was at HP and looked for someone who understood marketing measurement. Since then, we have connected a number of times and I have never met anyone who truly understands the scope and depth of this (marketing measurement) better than Bob. On a personal level he is very easy and a joy to talk to and work with, and I would have no hesitation in recommending anyone to give him a call.”
Ian Ryder, Director Global Brand, Hewlett-Packard

“Robert brought new thinking to BT at a time when we were struggling to find a way to properly reflect return on marketing investment (ROMI) in a B2B environment. His knowledge - of the subject and our business, allied with creative thinking helped us find an approach the business could understand and use. A great outcome!”
Kanagendra, Head of Public Sector Marketing, BT

“I worked briefly and enjoyably with Robert during my time at Barclaycard when we were trying to develop one of the worlds most advanced segmentation programmes - he has a rare talent - combining pragmatism with vision and expert knowledge. Work with Robert if you can.”
Stuart Haining, Marketing Manager, Barclaycard

“We wanted the best and latest thinking on marketing measurement and we quickly found Robert. He's extremely knowledgeable, effective and a pleasure to work with.”
Omaid Hiwaizi, Integrated Planner and Digital Strategist, Crayon

“Bob has been eminent in marketing circles for many years and has published widely. His latest book ‘Marketing Payback’ is a key work that sets out how analytics can assist in quantifying the effects of marketing. It is very readable and demonstrates Bob's clarity of thought on topical marketing issues. He is also significant contributor to the marketing community through his work with the Worshipful Company of Marketors.
Karl Weaver, Director, Data2Decisions

“Robert is knowledgeable, congenial with bags of integrity, and I therefore highly recommend him.”
Graham Jarvis, Freelance Editor, Journalist and PR (Media Services Consultant)

“Robert showed great commitment to and knowledge of creating accountability in marketing. His grasp of what matters and how marketers can use measurement to enhance credibility is impressive. Robert has studied this in great depth and is clearly expert; his advice is valuable to any one who wants to strengthen their measurement of marketing effectiveness”
Chris Radford, Director, SYNESIS

“This is a really important initiative and I know Robert's work and leadership here is much appreciated; he has always been focused on the hard questions and hard measurement and brings excellence to the subject”
Angus Jenkinson, Professor of Integrated Marketing at Centre for Integrated Marketing