|
Pricing Models
The correct pricing strategy and tactics are fundamental in today’s market-place, especially in the e-economy. Balancing value across consumers, channels and your own operations requires sophisticated analysis and modeling. Key issues include:
- Who are the key price competitors?
- Which is the price dynamic: absolute price or relative to competition?
- What are the elasticities, and cross elasticities by competitor and channel?
- What emotional price points exist in the market?
- What is the optimal price position/strategy to maximize returns?
|
