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Brand portfolio allocation
Clients need to ensure they have the right allocation of resources to maximise financial returns, both in the short and long term. Key questions we answer include:
- What’s the valuation of our brands?
- Do we have an effective assortment of brands, products and SKUs
- Where would volumes, revenues and profits go if brands, products and SKUs were deleted?
- What’s the saturation curve for each product and market?
- Are we allocating the optimum level of brand investment by product and market?
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