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Making marketing more sustainable and profitable
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Our network
From its inception in 1989 VBMF has worked closely with associate consultants and affiliated organisations. This way of working provides value for money, by avoiding the big overheads of large consulting firms, and gives clients “what you see is what you get”. Our network contains many of the best people in their fields of expertise.
Associate consultants
Bryan Finn: a 20 year veteran business economist and econometrician, with unparalleled knowledge of marketing economics.
David Merrick: a maths PhD who specialises in market and financial models, simulations and optimisations, also cutting edge analytical solutions.
Fiona Czerniawska: an internationally recognised expert in professional services marketing.
Fiona Stewart: over 20 years in strategic research and marketing consultancy, former Deputy Chairman of the Henley Centre.
Peter Wray: leading expert on loyalty schemes.
Richard Davis: procurement expert with over 10 years in marketing procurement.
Simon Brodie: over 20 years in strategic retail consultancy and former Board member of major retailer. Also extesive knowledge of loyalty schemes.
Steve Wilson: over 10 years experience of B2B marketing consultancy.
Affiliated Organisations
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APRIMO offers a range of award-winning systems that automate marketing operations, planning and control.
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MARKETING QED offers a range of systems that automate marketing analytics and maximises marketing ROI.
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CREATIVE BRIEF is a global market for marketing service providers. It automates the search and selection process for agencies, consultants and freelancers.
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APRAIS is a global company specializing in helping marketing companies and their communication agencies work more effectively together. They improve the value of these relationships by measuring, managing and improving the team dynamics. Using a combination of qualitative and quantitative analysis, with objective interpretation and benchmarked data, APRAIS provides action orientated reviews which lead to improved performance.
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Trade Associations
We are proud to have served on advisory project boards of the following Trade Associations
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Chartered Institute of Marketing (CIM)
The leading international body for marketing and business development.
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Chartered Institute of Management Accounting (CIMA)
A leading global membership body that offers an internationally recognised professional qualification in management accountancy, which focuses on accounting for business.
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Chartered Institute of Purchasing and Supply (CIPS)
An international organisation, serving the purchasing and supply profession. Dedicated to promoting good practice.
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Direct Marketing Association UK (DMA)
The Direct Marketing Association UK is Europe's largest trade association in marketing and communications, a single voice to protect and promote the development.of the direct marketing industry
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ISBA. The Voice of British Advertisers
ISBA is the representative body on all aspects of marketing communications for some 380 leading UK advertisers, whose combined spend on marketing communications is over £10 billion per annum.
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Institute of Practitioners in Advertising (IPA)
The IPA is the trade body and professional institute for leading agencies in the UK's advertising, media and marketing communications industry
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© Copyright 1998-2008 VBMF, UK. All rights reserved. Unauthorised reproduction prohibited.
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