New Product Decisions

New products have a high failure rate, so it’s important to pick winners.  Key questions include:

• Is there a "white space" opportunity to develop a new product in this category?
• Which of our concepts should we prioritize for development, either regionally or globally?
• How likely is my new product to endure beyond the first year?
• How can we optimize our initiative and its marketing plan to increase the odds for consumer adoption?

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