Media mix optimisation

Media costs and benefits differ considerably and it is important to invest in the right mix of media.  Media buyers seldom understand the full economic impact of their buying and clients need to know:

• What are the differences in responsiveness between media channels?
• What’s the saturation curve for each media channel?
• How much do media costs reflect different responsive rates?
• How should I allocate my media spend by channel to maximise financial performance?

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