Thought Leadership

Innovators since the 1980s, our contributions have been widely recognised internationally.  Our founder Dr Robert Shaw is one of the world’s top rated marketing experts.

The writing of Robert Shaw has been described as “the relentless pursuit of insight that makes a difference and engages debate and creates dialogue”.  So it’s usually new, challenging and evidence based, and it sets people talking and thinking.

As a mathematical physicist turned businessman, to subjects that are often fuzzy he brings a scientific precision, something that has earned his writing praise and top book of the year awards.

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 Experts in Marketing and CRM have commented thus:

Shaw shows the measurements that marketers must now use if they are to regain credibility in the boardroom. He is dead serious that they will becomes a dying species unless they can begin to measure the impact of their plans and expenditures on customer retention and profits” Philip Kotler, Distinguished Professor of International Marketing, J L Kellogg Graduate School of Management.

“Finally, someone has put the financial aspects of marketing in the proper perspective in a useful and usable way in understandable language.”
Don E. Schultz, Ph D, Professor Emeritus-in-Service, Integrated Marketing Communications Department, Northwestern University

“Stretches traditional thinking about marketing management and measurement. Shaw’s framework for analysis …. will move marketing from tactics in the backroom to strategy in the boardroom”
David Norton, co-author of The Balanced Scorecard

“Shaw’s framework for improving marketing effectiveness with better marketing tools and metrics is well worth the attention of serious marketing practitioners and professionals”
Bradley T Gale, author of Managing Customer Value and co-author of The PIMS Principles

“Shaw is realistic about marketing’s woes and limitations. But he is not pessimistic, and anyone who follows his guidance is bound to be better equipped and more effective.”
David Wethey, Managing Director, Agency Assessments