Customer Equity Models

Customers are an investment and have long term value lingering long after they are recruited.  Clients need to understand:

• What is the lifetime value of my customers?
• Which different types of customer have the highest value and the lowest?
• Where can customers of the highest value be recruited?
• What are the most effective strategies for add-on sales?
• What is the most effective method of making customers remain active longer?

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