Our business is enhancing your value

Value Based Marketing Forum is a leading independently-held consulting firm that helps clients to enhance the value added by marketing investment and customer experience.  

Founded in the UK in 1989 by Dr. Robert Shaw, we have worked with over 100 brands, and we are proud of the results we have achieved for our clients. From 2009, North American clients can obtain our services through our consulting partner Marketsphere. 

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acquisition Activity-based costing advertising attitudes balanced scorecard base case revenue behaviour benchmarking brand equity brand extensions brand health brand identity brand portfolio brand valuation budget campaign category health Category potential channel Competitive threat competitors complaints consumer consumer behaviour creative executions curve customer base customer insight customer needs customer profitability customer satisfaction Dairy Crest database decision makers Diageo Distribution leadership econometrics evaluate Ford Fiesta Fred Reichheld frequency growth habits Hewlett-Packard indicators innovation involvement judgement launch London Business School loyalty Market leadership market research market share marketing budget marketing communications marketing decisions marketing expenditure marketing information marketing managers marketing measurement marketing mix marketing payback marketing plan marketing spend marketing tools Marketing waste maximize measures methods Microsoft models numbers optimization optimum organization perceived quality percentage perceptions Perceptual mapping performance price elasticity Price premium Procter & Gamble profit promotion purchase relevant repeat purchase reports response sales promotion sales revenue sales volume scorecard segments share of voice spreadsheet models St Ivel strategy switching target tracking trade customers trends variable costs variance